Did Miracle Whip Cause Your Divorce? You Could Win $25,000!
Huffington Post: On Monday, the brand–which underwent a radical facelift in 2009 to appeal to a younger, social media-savvy demographic–debuted its “Not For Every Relationship” contest. Part of its “We’re Not For Everyone” campaign, which capitalizes on the apparently passionate attitudes people tend to have toward the product, the contest solicits 60-second videos that answer the question, “How has Miracle Whip affected your relationship?” The prize? $25,000 for a wedding–or a divorce.
Sure, the effort is meant to be playful–the video launching the contest features actors playing a priest and a divorce attorney interrupting each other as they explain what they’re looking for–”one-of-a-kind, straight-up, no-BS” videos that riff on how the “simple spread can hold your relationship together, or pull it apart.”
Leaving aside for a moment the fact that the premise itself is something of a stretch–a disagreement over a condiment can destroy a marriage, really?–we still find the whole enterprise a little queasy-making. Indeed, is it just us, or does offering money towards a divorce, even if in jest, come off as somewhat flip in a time when divorce rates are sky-high, especially among the young demographic Miracle Whip is targeting?
Ok so sure this is a stupid publicity campaign and marketing stunt, but still, the $25k is real. It has to be because no company can announce a contest, no matter how stupid, and not abide by the rules of the contest and not give out the prize money. So here’s your chance to make some money… just make it up… Because really who the fuck cares about Miracle Whip anyway?? I’ve never even tried that shit. It looks like watered down marshmallow fluff. Like what is that shit anyway? Stupid example video… come on people we can do better!
